In terms of Search Engine Optimization, also known as SEO, it is critical to strive to reach the top of the Google rankings. This is because as your website climbs up in the rankings, your click rate climbs exponentially. That is, the click rate increases at an increasing rate the higher you rank in the search engine results.
This is not just the case with Google, but with all search engines including Yahoo and Bing. So, moving up in the search engine results pages proves to be one of the most important things you can do to promote your business.
Most every viable company today has a website. In fact, some business owners go to great lengths building a beautiful website that has everything money can buy. However, the term “if you build it they will come” does not apply. People searching on the internet need to know that you are there and they must be able to find you easily.
This is where search engine optimization comes in. There are many techniques and strategies to optimize a website. So using a mixture of SEO programs in your marketing campaign is usually your best bet.
The obvious goal is to reach page 1 in the Google rankings for your keywords. This is a great goal and is something you will always want to do. However, getting to page 1 is really just half the battle. This is because there is a huge difference in the amount of clicks you will receive depending on your first page ranking.
Here is a breakdown of the Traffic by Google Ranking:
|Total % Page 1||89.9%|
This breakdown leaves about 10% for page 2 and beyond.
But notice the difference in click percentages as we move up on page 1. Each spot higher in the top 7 spots means a large jump in traffic.
In fact, a move from the #2 position to the #1 position will result in an over 354% increase in traffic!
The bottom line is this…don’t stop after building your website. Find the best talent you can to help you with your SEO program and stick with it. Results in Google and the other search engines takes time. But with patience and a strong, well-targeted campaign, you can do it.
The best way to make it of the top of page 1 of Google is to have a long term plan and strategy. Make sure that you research your target market carefully and proceed carefully from there. A good mix of programs is usually your best bet.
Don’t be discouraged if results do not jump through the roof immediately. Remember, search engine optimization is a process, not an event! With diligence and consistency and an organized process, you can certainly move up the rankings steadily.
Be sure to include a campaign to build backlinks to your site – this is Google’s #1 ranking factor. When doing so, make sure the company you choose uses “white hat” techniques. White hat (as opposed to “black hat”) SEO simply means that the campaign uses approved and legitimate tactics to improve your search engine rankings.
Searching for local SEO services in Naples, Florida? Look no further – you have come to the right place. PageRank-Plus offers everything you need with regard to search engine optimization.
See you at the top!